Kimberly Ward Counselling

Kimberly Ward Counseling was designed with an emphasis on creating a feminine, calming, and emotionally supportive digital experience. The visual direction focused on soft color palettes, gentle typography, and clean layouts to ensure the site feels light on the eyes and stress-free to navigate. I handled the branding, web design, and development with usability as a top priority, creating an intuitive structure that allows patients to easily explore services and book appointments on their own. The result is a warm, welcoming online presence that reflects the practice’s compassionate approach while removing friction from the patient journey.