Y Knot Locs

Y Knot Locs was all about personality. The goal was to create a fun, 90s inspired site that felt bold, playful, and welcoming, while still being easy to use. I designed and built an e-commerce experience that supports both loc merchandise and loc services, making it simple for customers to shop, explore, and book. Built on a black and white base, the design uses the loc from the logo as a visual element throughout the sites design, accented with foliage and gold tones inspired by the clients shop decor. The result is a space that feels intentional, expressive, and rooted in the brand’s identity.